Behavior
An increasing number of authorities are utilizing behavioral knowledge to contribute to the mobility transition. Due to the limited malleability of (new) infrastructure, behavioral measures offer a cost-efficient instrument to contribute to policy goals. Consequently, valuable initiatives are being taken by the National Government, regional programs, municipalities, behavioral agencies, and knowledge institutions to influence traveler behavior and thus achieve societal objectives.
While the deployment of behavioral measures is growing, cohesion between behavioral approaches is often still lacking. How do we ensure that these initiatives reinforce each other instead of working at cross purposes? How do we build on shared insights, instead of reinventing the wheel every time, so that we build up structural knowledge regarding the operation and deployment of behavioral measures?
This is what Connekt is committed to within the theme of behavior. Together with the Ministry of Infrastructure and Water Management, Connekt is working with the network on a process to develop a structural knowledge base around behavior. The goal is to better organize existing knowledge. We aim to connect practical experiences and provide insight into which behavioral measures can be effective in which context.
Within this process, we collaborate with a broad community of behavioral experts. Based on concrete cases, we bring existing insights together and structure them into a joint 'menu' of behavioral measures. This menu makes knowledge more findable and applicable, provides a basis for uniform principles and indicators, identifies knowledge needs, and supports a more data-driven deployment of behavioral measures. The insights are bundled and made accessible, so that authorities and other parties can better substantiate which approaches work and scale them up more quickly.
Involved members
&Morgen, Arcadis, CROW, DTV, Ecorys, Municipality of The Hague, Municipality of Utrecht, Goudappel, Haskoning, Heijmans, Ministry of Infrastructure and Water Management, IV, MapTM, Sweco, Province of Flevoland, Province of Gelderland, Province of Limburg, Province of North Holland, Rijkswaterstaat, Significance, TNO, TU Delft, VRA, Xtnt.
